Emma Berg, 34
Project manager, back to strength training after a busy few years.
Goal: deadlift 80 kg and feel energetic again.The Zoe client app
The app your clients open every day.
Follow Emma through twelve weeks with her coach, from her first login to her strongest deadlift. Every screen is the Zoe client app, in her coach's brand.
- Your logo and colours
- Seven app languages
- iOS and Android
Meet Emma and her coach.
Anna Lindqvist
Strength and nutrition coach at Northform Coaching, Stockholm.
Coaches Emma through a 12-week strength block.Northform Coaching
Forest green and warm sand. Their brand, on every screen of Emma's app.
Zoe stays behind the scenes.Day 1 · Welcome
Your brand from the first tap.
Emma downloads Zoe and signs in. Your logo, colours and name take over, your onboarding questions come first, and your welcome message and guide arrive right on time.
- Onboarding questionnaire
- Automated welcome message
- Day-one guide as a PDF
Anna's Zoe workspaceOnboarding receivedEmma Berg · 3 answers · Goal: get stronger
Anna's Zoe workspaceAutomation sentWelcome message + “Your first week” guide
Week 2 · Home
One home screen for the whole plan.
Emma's week, her Garmin steps, the check-in that's due and her daily habits are the first thing she sees. Food, weight and habits log straight from home.
- Weekly activity rings
- Apple Health, Samsung Health and Garmin sync
- Habits and quick logging
Anna's Zoe workspaceActivity syncedEmma · 2 sessions this week · 7,934 avg steps
Week 3 · Training
Every set logged. Every record noticed.
Emma follows your program with demos, targets and last time's numbers. She logs weight, reps and RIR, rests on the timer, and finishes with a summary that spots her new deadlift best.
- Supersets, targets and RIR
- Rest timer
- Workout summary and share card
Strength Foundations
1
A
B
3 Anna's Zoe workspaceWorkout completedEmma · Strength A · Deadlift 60 kg, a new best
Week 4 · Nutrition
A photo. A few words. Logged.
Emma snaps her lunch and describes it. AI estimates each ingredient, she checks the portions, and her day updates. Barcodes and a shopping list from her meal plan cover the rest.
- AI estimates with client review
- Barcode scanning
- Shopping list from the meal plan
Anna's Zoe workspaceFood diaryEmma · 1,285 of 2,100 kcal · 69 g protein
Week 4 · Check-in
Your check-in, done in two minutes.
You build the form: weight, body measurements, scales, progress photos and your own questions. Answer paths add a follow-up only when an answer calls for it, so Emma never sees a question that doesn't apply. She submits, you review, and your feedback lands in the same app.
- Your questions, in your order
- Follow-up questions based on answers
- Body measurements and private photos
Anna's Zoe workspaceAnswer path“Too easy” → Which lift felt easiest?
Anna's Zoe workspaceNew check-inEmma · Sleep 4/5 · Training too easy · 3 photos
Week 6 · Messaging
You, one message away.
Emma films her squats and asks for a form check. You answer with a voice note and a few words. It feels personal, and nobody had to book a call. When something in the app itself needs help, Zoe's support team is one tap away, so you never become the IT department.
- Video, voice and files
- Reactions in the thread
- Zoe support one tap away
Anna's Zoe workspaceReplied in 12 minVoice message · 0:42 · Form check
Week 8 · Courses and offers
More than a plan.
Courses with lessons and quizzes, your files and guides, and your partner offers. Everything you share lives in your app.
- Courses, quizzes and certificates
- Files and guides you share
- Exclusive offers with codes
Anna's Zoe workspaceCourse completedEmma · Lift for Life · 5 of 5 on the quiz
Week 9 · Community
A feed they'll actually open.
Stories, photos and conversations in a private community under your brand. You post, schedule and choose who sees what. Clients like, comment and reply, and if you allow it, share their own posts and stories.
- Stories that disappear after 24 hours
- Posts, likes, comments and replies
- You decide who can post
Anna's Zoe workspaceNew community postYour post · 14 likes · 6 comments
Anna's Zoe workspaceClients can share storiesCommunity settings · Stories last 24 hours
Week 12 · Results
Twelve weeks, in her pocket.
Every workout, weigh-in and check-in adds up. Emma watches her deadlift climb from 50 to 80 kg, her waist measurement come down and her energy scores rise, and you see the same story.
- Exercise progress and PRs
- Body measurement trends
- Check-in history with photos
Anna's Zoe workspaceNew personal bestEmma · Deadlift 80 kg × 3 · Week 12
Anna's Zoe workspaceWaist −7 cmEmma · Body measurements · 6 check-ins
Your rules · Client by client
You decide what each client sees.
Every part of the app has a switch in your workspace. Set it for the whole team, then adjust it for one client: hide calories for someone who's better off without them, or turn off the community for a client who wants to keep things private.
- Team defaults with per-client overrides
- Hide calories, keep the macros
- Show or hide any part of the app
Every client · Every coach
Your brand. Their language.
The app takes on each coach's logo and colours, and serves clients in Danish, English, Finnish, German, Norwegian, Spanish and Swedish.
- Your logo and colours
- Seven app languages
- iOS and Android
In every client's pocket
Everything Emma used, in one app.
Training plansDemos, targets, supersets and alternatives.Set loggingWeight, reps, RIR, notes and a rest timer.Workout summariesRecords, streaks and a card to share.Exercise progressEstimated 1RM, PRs and full history.Meal plans and recipesScaled to targets, with a shopping list.Food loggingPhoto, description, barcode or meal plan.Check-insYour questions, scales and progress photos.Habits and weightDaily habits and weigh-ins from home.Activity syncApple Health, Samsung Health and Garmin.MessagingText, voice, video and files with you.CoursesLessons, quizzes and certificates.CommunityStories, posts, likes and replies.FilesGuides, PDFs and videos you share.Recipe booksYour recipes, scaled and ready to cook.Exclusive offersPartner products with your codes.Body measurements15 measurements with trend lines.Answer pathsFollow-up questions based on earlier answers.Activity loggingDescribe a run in a sentence. AI fills in the rest.Saved mealsSave meals, copy a day, create recipes.Works offlineLogs and check-ins sync when the signal returns.Help any timeZoe support for anything technical.Your rulesSwitch features on or off per client.Workout formatsAMRAP, circuits and intervals with alarms.Exercise swapsAlternatives you approve, one tap away.
COACHJF · Jonathan Fogelberg
5,000+ clients coached.
A supported move.
Jonathan needed a platform for the business he had already built. Zoe worked alongside him to move COACHJF and support the team’s everyday coaching.
“Zoe just works. Managing clients is seamless, and they love the app so much they want to keep it after coaching ends. We’ve even shaped new features with the team—they listen and move fast.”
An established business
More than 5,000 clients helped over his coaching career, with a coaching operation already in place.
Planned with the Zoe team
We worked directly with Jonathan to understand his operation and plan the transition.
Coaching on Zoe
COACHJF runs its coaching on Zoe, with a direct relationship with the people building the product.
Your coaching. In their pocket.
Give your clients an app they'll want to keep.
Book a free 30-minute Scale Plan conversation. We'll walk through the product, your workflows, pricing and your move to Zoe.
Get my Zoe Scale PlanPersonal migration · Responsive support · Declining per-client pricing · 0% revenue share
Carrying the shopping up four floors without stopping 😄
Just now · ReplyThat's exactly why we train 🙌
Just now · ReplyTaking the stairs at work. No more lift for me.
1 hours ago · Reply