An established business
More than 3,000 clients helped over his coaching career, with a coaching operation already in place.
For serious coaching businesses
Your coaching business.Your profits.
Manage training, nutrition, check-ins and payments in your Zoe workspace, with a connected app for your clients. Our team helps you move and get set up.
€9 down to €5 per active client / month · 0% revenue share
Your Scale Plan: a 30-minute walkthrough, migration discussion and pricing conversation. No obligation.
3,000+ clients coached. One coaching business.COACHJF moved to Zoe with our team alongside them.
Meet JonathanInside Zoe
Your coaching day, connected.
A workspace for you and your team. An app for your clients. Plans, progress and conversations stay connected as your business grows.
Build once. Make it personal.
Create workout plans and adapt your templates to the client in front of you.
- Workout programming
- Reusable templates
- Individual client plans
COACHJF · Jonathan Fogelberg
3,000+ clients coached.
A supported move.
Jonathan needed a platform for the business he had already built. Zoe worked alongside him to move COACHJF and support the team’s everyday coaching.
“Zoe just works. Managing clients is seamless, and they love the app so much they want to keep it after coaching ends. We’ve even shaped new features with the team—they listen and move fast.”
Planned with the Zoe team
We worked directly with Jonathan to understand his operation and plan the transition.
Coaching on Zoe
COACHJF runs its coaching on Zoe, with a direct relationship with the people building the product.
Your move, together
Move to Zoe. We’ll handle the move with you.
Every move is different. We agree what can be transferred before getting started.
Before the move
A lot on your mind.
What about my clients?
Can I bring my plans?
And my meal plans?
What about their progress?
Will my team be ready?
Can I keep coaching?
See Jonathan’s storyExperience with established platforms.
Zoe has experience helping coaches move from established platforms, including Zenfit and Lenus. Zoe is independent and is not endorsed by or affiliated with either company.
Plan my move to ZoeThe more you grow, the less you pay per client.
Zoe starts at €9 per active client per month. As your active client base grows, your rate decreases with client volume toward €5 per client per month.
Your growth. Your revenue. Increasing what you charge your clients won’t increase Zoe’s fee for the same client count. 0% revenue share. We confirm your exact rate and client-count tier before you commit.
More clients. A lower rate.
Your client base grows
Your rate falls per active client / month
Illustrative pricing · Your exact rate and volume tiers are agreed with Zoe.
- 0% revenue share
- Support included
- Migration scope agreed before commitment
- Your own Stripe account
- Exact plan and price confirmed before signing
Pricing that fits your ambition.
Tell us where you want to take your business. We’ll talk through your client volume, plans and whether a custom deal makes sense.
Your Zoe team
Built efficiently. Supported personally.
Zoe’s founders have spent more than ten years building software products. Niels was an original co-founder of Zenfit, the coaching platform launched in 2015.
We bring that experience to your setup, too: working through the move, preparing your team and helping with the platform as you grow.
The people behind Zoe
Software builders. In the conversation with coaches.
A plan for your setup.
We review your platform, agree what can transfer and clarify who handles what.
People ready to coach.
Hands-on configuration, team onboarding and guidance for the client transition.
Support as you grow.
Responsive technical support and direct conversations about the product.
Built for what’s next
Zoe keeps evolving with you.
Your coaching shapes the next chapter. We keep improving Zoe around the people who use it, and exploring new ways to support your work.
Zoe · behind the scenes
You focus on your clients.
Exploring AI support for your coaching.
A little help behind the scenes
Zoe is exploring AI support to prepare program drafts, bring client context together and help with replies. You stay focused on your clients, with the final say on every decision.
Coach feedback
Product updates
Product updatesBuilt with coaches.
Built to evolve
Your feedback helps shape what we build next. We discuss real coaching needs, explore ideas together and keep improving the tools you use.
A few things you might be wondering.
Direct answers about fit, pricing, migration, and support.
Want an answer for your setup? Get your Zoe Scale Plan
The Zoe Scale Plan
See your business in Zoe.
In a focused 30-minute session, we’ll review your workflows and bottlenecks, walk through Zoe and discuss your move.
Get my Zoe Scale PlanKnow the setup, migration scope and price before you commit.
- 30 minute free conversationWe meet, learn how your coaching business runs today, and hear what you want to improve.
- We assess your workflow and ambitionsWe review your workflows, bottlenecks, team setup and growth goals to see how Zoe fits.
- You get the price and a migration planYou leave with your per-client price, a clear migration scope, and the next steps.
Clear next steps. No obligation.